Trader Joe’s Clover Systems

by Marcela Santamaria

As students at Syracuse University, we have a unique perspective on the hectic environment of an off-campus Trader Joe's store. With this in mind, I embarked on a journey to explore how the integration of innovative systems could transform the way students shop and interact within the store. Additionally, the systems will be integrated into a new on-campus Trader Joe’s store.

Through research, design, and development journey, my mission was to create a shopping experience at Trader Joe's that is tailored to the unique needs of Syracuse University students. My exploration of the integration of Clover systems and the accompanying designed mobile app seeks to redefine convenience and efficiency in the store, making every trip to Trader Joe's an enjoyable and memorable one for the students. In this project, we explore the many ways technology can enhance the on-campus shopping experience and make Trader Joe's a true partner in the student journey.

In our research and design project, we've developed a range of innovative systems aimed at enhancing the shopping experience for Syracuse University students at Trader Joe's. Systems were meticulously crafted to cater to the specific needs and preferences of our student community. The central piece of this innovation is a Trader Joe’s and Clover mobile app, a user-friendly platform designed to simplify and enrich the shopping journey. The app offers a dynamic shopping list that can be easily customized and a store map for effortless navigation, addressing the needs of efficiency and convenience.

Furthermore, a comprehensive loyalty program has been integrated, allowing students to accumulate points with their purchases and receive enticing rewards, fostering a sense of loyalty and belonging. To ensure students never miss the exciting free food samples that are a hallmark of Trader Joe's, we've also incorporated a schedule of sample events within the app. These systems collectively reflect our commitment to not just enhancing the shopping experience but also to creating a holistic and student-centric ecosystem within the store.

Research Methods

While creating a system design project for Trader Joe's with Clover systems I chose to utilize two research methods:

Observational Research:

Observing students as they shop in the existing Trader Joe's store could have helped identify areas where the shopping experience could be improved. You could also study how they interact with the current systems.

Competitive Analysis:

Researching and analyzing the systems and apps used by other grocery stores or retailers could provide insights into best practices and help identify features that can be adapted for Trader Joe's.

User Flow Chart

Storyboard

Low Fidelity Wireframes

High Resolution Wireframes

Cashier Clover Device Screen

Student Clover Device Screen

Clover & Trader Joe’s App Screen